FarmKind is hiring!
We’re looking for a:
(1) Junior Marketer (remote)
(2) Mid-level Marketer (remote)
Salary is based on experience and location.
Applications close Sunday 14th June
FarmKind: rethinking advocacy
Everyone loves animals, right? So why is it that the entire global farm animal movement has less money to spend in a year than McDonald's makes in a week of profits?
The animal movement has made massive progress over the last few decades to find super-effective ways to help animals at scale. But one of the biggest bottlenecks to helping more is a lack of funding.
The majority of people agree that factory farming is wrong and say they want to see it end. But too often, they feel put off by the perception that the only solution being offered is for them to ‘go vegan’.
FarmKind is trying to change the script: instead of the black and white: “go vegan or nothing”, we’re helping to build a more inclusive, wider movement to help end factory farming by showing people the power of donating and encouraging them to give to some of the most effective charities working to end factory farming.
Our message is simple and non-judgmental: "Anyone can be part of the solution to factory farming, regardless of their diet." Instead of making people feel guilty about what's on their plate, we focus on the broken system and show them how to support the organizations changing it.
FarmKind was founded in early 2024 by Aidan Alexander and Thom Norman and was incubated by Ambitious Impact (Charity Entrepreneurship).
Why work with us
Meaningful work: Above all, this is a chance to do something that could make a big positive difference in the world, for animals, the environment and public health. Our ambitious goal is to turn every $1 we spend into $5 donated to the movement to end factory farming.
High autonomy: We want to empower you to make decisions and work with agility.
Chance to be creative: This isn't a "follow the playbook" role. It’s a role that requires you to find creative new ideas and invent a new playbook.
Work directly with the founders: Work alongside FarmKind’s founders and be a part of the early team guiding FarmKind’s strategy and growth.
Flexible working: Work the hours that make sense for you, from where ever you want.
You're morally ambitious. You are excited by our goal: to help close the farmed animal funding gap and turn every $1 we spend into $5 donated to the movement to end factory farming within 5 years. Seeing that impact grow from your direct contributions is exactly the kind of challenge that gets you up in the morning.
Details
12-month (renewable) consultancy contract
40 hours a week
25 days a year ‘holiday’ equivalent
Remuneration depending on experience level, location and needs
Fully remote with flexible hours (access to free co-working space at Ambitious Impact’s office in London)
Recruitment Process
Application: Fill out the application form, which will ask you for your CV and ask a few simple screening questions. It should take ~20 minutes (excluding CV drafting time)
Application review: We'll review applications on a rolling basis
Take-home task: Selected applicants will complete a practical marketing exercise
Interviews: Interviews with the Executive Director and Head of Growth
FarmKind operates a non-discriminatory tender procedure. We strongly encourage applications from underrepresented groups and will consider candidates who may not check every box but are excited about the mission. We encourage you to apply even if you don’t think you are fully qualified for this role.
In particular, we want to be clear that you don't need to follow any particular diet—in fact, if you're not vegan, that's likely an advantage since you'll better understand the psychology and hesitations of our target audience.
Q&A Session
We're hosting a live Q&A session on June 9th (5:30pm UK · 12:30pm ET · 9:30am PT). It's a great chance to learn more about the role and meet the team. Sign up here.
Junior Marketer
The Role
Own FarmKind’s marketing function: Help put our unique message in front of hundreds of thousands of potential donors, convert them and maximise their lifetime value.
From day one you’ll have direct access to the founders, participate in leadership calls, and control a clear budget to deploy—giving you the freedom to test high-risk, high-reward strategies that bigger organizations can’t touch. As we expand, you’ll set the strategy and manage the people who execute it, becoming a key member of FarmKind’s senior leadership team as we grow.
This is a chance to stretch yourself and push for excellence at a lean, mission-driven organization with serious growth potential.
You'll take the lead on developing and evolving our marketing strategy, identifying new growth opportunities, and planning major initiatives. We need someone who can hit the ground running with strategic thinking and execution in resource-constrained environments.
This role is ideal for someone with marketing experience (especially in small, resource constrained non-profits) who wants the opportunity to play a large role in shaping the strategic direction of a non-profit’s outreach.
Details
12 month (renewable) consultancy contract
40 hours a week by default (we’re open to part time arrangements)
25 days a year ‘holiday’ equivalent
Remuneration of ~$50,000 USD (flexible depending on experience level, location and needs)
Fully remote with flexible hours (access to free co-working space at Ambitious Impact’s office in London)
Objectives (flexible given skills)
Evolve our marketing strategy and execute to raise as much money for our recommended charities as possible
Plan and execute experiments to identify new ‘profitable’ channels to grow FarmKind’s donor base
Work with the founders to expand FarmKind’s existing ‘earned media’ outreach (securing podcast appearances for the founders, Substack features, traditional media etc.)
Increase the FarmKind platform’s conversion rate through improved user experience, and persuasive content
Run targeted and cost effective market research tests to hone FarmKind’s messaging to improve donation conversion rates across outreach activities
Grow FarmKind’s mailing list and improve the conversion rate of both non-donors to donors and one off donors to repeat donors
Maximise donor lifetime value
If you’re interested in aspects of the Head of Strategic Partnerships role, those could be incorporated into the Head of Growth role too.
What We're Looking For
Essential:
Value alignment:
Genuine concern for improving the lives of farmed animals
Open to changing your mind based on new evidence and comfortable saying "I don't know" – having a ‘Scout Mindset’
Bias toward measuring impact and seeking data for decision-making
Strong written communication skills
Ability to work independently while collaborating with a small team
Track record of developing and executing marketing strategies
Ability to work strategically while staying hands-on
Preferred:
3+ years of marketing experience, ideally in non-profits or resource-constrained environments
Enthusiasm for using AI tools to enhance your workflow
Previous nonprofit marketing experience
At least one of the following:
Experience hands on setting up and managing Meta or Google digital advertising campaigns
Experience creating and managing non-profit fundraising email marketing campaigns
Experience securing ‘earned media’ coverage in the traditional media or new media (e.g. podcasts, Substack, YouTube etc.)
Experience optimizing website conversion rates (non-profit experience a bonus)
Head of Strategic Partnerships
The Role
Turn your love of meeting new people and building connections into impact: Help us reach hundreds of thousands of compassionate people by building relationships with people who can amplify our message.
The right media opportunity can be game changing for a fundraising organisation: a peer organization raised $750k for impactful charities through a single podcast appearance on The Happiness Lab.
You’ll work directly with our co-founders to scale FarmKind’s impact through earned media and strategic relationships with content creators, podcasters, journalists, Substack authors, celebrities, public intellectuals and other highly influential people.
You'll take the lead on developing our earned media strategy, building high-value relationships, and securing major media opportunities. We need someone who can identify the right partnerships, navigate complex stakeholder relationships, generate warm introductions and turn them into meaningful coverage. As FarmKind grows, you’ll be an integral part of the core leadership team, helping to set and develop our strategic direction and build our team.
This role is ideal for someone with business development, B2B sales, PR, or influencer relations experience who wants to use their networking superpowers to help end factory farming.
Details
12 month (renewable) consultancy contract
Part time role preferred due to budget constraints
Remuneration up to $95k USD full time equivalent (pro rata) depending on experience level, location and needs
Fully remote with flexible working hours (access to free co-working space at Ambitious Impact’s office in London)
Objectives (flexible)
Build and maintain relationships with podcasters, journalists, bloggers and content creators who can feature FarmKind
Gain access to and attend events and conferences (online and in person) to grow your ‘network’ of relevant contacts
Develop and execute our earned media strategy, identifying new partnership opportunities
Secure podcast appearances for our founders on relevant shows
Secure ‘coverage’ for FarmKind across the traditional media and/or ‘new media’ (e.g. Substack)
Grow and manage a community of ‘FarmKind Ambassadors’ – influential people connecting FarmKind to relevant opportunities
If you’re interested in aspects of the Head of Growth role, those could be incorporated into the Head of Strategic Partnerships role too.
What we’re looking for
Essential
Value alignment:
Genuine concern for improving the lives of farmed animals
Open to changing your mind based on new evidence and comfortable saying "I don't know" - having a 'Scout mindset'
Excellent interpersonal and communication skills (both written and verbal)
Proven track record developing relationships with people similar to our target groups, this could be in a professional or personal setting
Comfort with persistent but respectful outreach and relationship building
Ability to work independently while collaborating with a small team
Ability to work strategically while staying hands-on with execution
Preferred
Existing relationships in podcasting, media or Substack spaces
Enthusiasm for using AI tools to enhance your workflow