FarmKind is hiring!
We’re looking for a full-time Junior Marketer (remote, up to — salary is based on experience and location).
Applications close Sunday 22nd June
FarmKind: rethinking advocacy
Everyone loves animals, right? So why is it that the entire global farm animal movement has less money to spend in a year than McDonald's makes in a week of profits?
The animal movement has made massive progress over the last few decades to find super-effective ways to help animals at scale. But one of the biggest bottlenecks to helping more is a lack of funding.
The majority of people agree that factory farming is wrong and say they want to see it end. But too often, they feel put off by the perception that the only solution being offered is for them to ‘go vegan’.
FarmKind is trying to change the script: instead of the black and white: “go vegan or nothing”, we’re helping to build a more inclusive, wider movement to help end factory farming by showing people the power of donating and encouraging them to give to some of the most effective charities working to end factory farming.
Our message is simple and non-judgmental: "Anyone can be part of the solution to factory farming, regardless of their diet." Instead of making people feel guilty about what's on their plate, we focus on the broken system and show them how to support the organizations changing it.
FarmKind was founded in early 2024 by Aidan Alexander and Thom Norman and was incubated by Ambitious Impact (Charity Entrepreneurship).
The Role
High autonomy: We want to empower you to make decisions, manage budgets and work with agility.
Chance to be creative: This isn't a "follow the playbook" role. It’s a role that requires you to find creative new ideas and invent a new playbook.
Work directly with the founders: Work alongside FarmKind’s founders and be a part of the early team guiding FarmKind’s strategy and growth.
Flexible working: Work the hours that make sense for you, from where ever you want.
You'll join our Head of Growth, Polina, executing the marketing campaigns that drive FarmKind's growth. Together, you’ll improve our tried and tested techniques as well as experiment and push the boundaries of what fundraising looks like.
This is a doing role. Because the team is small, you'll get hands-on experience across more areas in a year than you'd see in several at a larger organization, and you'll see how decisions actually get made.
This role suits someone who wants ownership, likes to move fast, doesn't need much hand-holding, and is excited to learn. If you do well, there's real room to grow.
Details
12 month (renewable) consultancy contract
40 hours a week
25 days a year ‘holiday’ equivalent
Remuneration up to $XX,000 (depending on experience level, location and needs)
Fully remote with flexible hours (access to free co-working space at Ambitious Impact’s office in London)
What You'll Work On
Your time will approximately split like this (though this can shift when we have special projects running):
~50% Paid media — setting up and managing our sponsorship and advertising campaigns, doing outreach to creators and partners, handling the logistics of those relationships end-to-end
~20% Earned media — this isn't standard PR or podcast outreach. We have some unconventional ideas in our strategy for how to get attention, and this is where you'll help us put those into practice!
~20% Donor engagement — drafting emails to our donors and newsletter subscribers as well as managing our MailChimp account
~10% Other — this will vary; we run different kinds of projects and you'll plug in where needed
What We're Looking For
Essential
Value alignment:
Genuine concern for improving the lives of farmed animals
Open to changing your mind based on new evidence and comfortable saying "I don't know" – having a ‘Scout Mindset’
Bias toward measuring impact and seeking data for decision-making
Strong written communication skills and knowing how to keep a reader engaged
Being highly responsive and reliable — when given a task, you do it, you do it well, and you flag any blockers promptly
Ability to work independently in a startup environment where one person often handles a wide range of things
Good LLM skills — we use AI tools heavily as a team and actively encourage it; we're looking for someone who already knows how to use it beyond answering questions and writing texts
Learning new things and tools quickly — we’re looking for someone who’s excited about acquiring new skills and ready to figure things out both on their own and with guidance
At least one of the following:
Design skills — creating simple social media graphics, editing AI-generated images, working in Canva or similar tools
Experience with MailChimp or similar email software
Experience updating or building Squarespace website pages
Experience building things via vibe coding
Nice-to-Haves
Some previous marketing experience
Engagement with the farmed animal and/or effective giving movements
Experience in small start-up-like organizations (for-profit or non-profit)
Recruitment Process
Application: Fill out the application form, which will ask you for your CV and ask a few simple screening questions. It should take ~20 minutes (excluding CV drafting time)
Application review: We'll review applications on a rolling basis
Take-home task: From [insert date], selected applicants will complete a practical marketing exercise
Interviews: From [insert date] interviews with the Executive Director and Head of Growth
Start date: We aim to have a new team member in seat by [insert date]
FarmKind operates a non-discriminatory tender procedure. We strongly encourage applications from underrepresented groups and will consider candidates who may not check every box but are excited about the mission. We encourage you to apply even if you don’t think you are fully qualified for this role.
In particular, we want to be clear that you don't need to follow any particular diet—in fact, if you're not vegan, that's likely an advantage since you'll better understand the psychology and hesitations of our target audience.