FarmKind is hiring!
We’re looking for a:
(1) Junior Marketer (remote)
(2) Senior Marketer (remote)
Salary is based on experience and location.
Applications close Sunday 14th June
Q&A Session
We're hosting a live Q&A session on June 9th (5:30pm UK · 12:30pm ET · 9:30am PT). It's a great chance to learn more about the role and meet the team. Sign up here.
FarmKind: rethinking advocacy
Everyone loves animals, right? So why is it that the entire global farm animal movement has less money to spend in a year than McDonald's makes in a week of profits?
The animal movement has made massive progress over the last few decades to find super-effective ways to help animals at scale. But one of the biggest bottlenecks to helping more is a lack of funding.
The majority of people agree that factory farming is wrong and say they want to see it end. But too often, they feel put off by the perception that the only solution being offered is for them to ‘go vegan’.
FarmKind is trying to change the script: instead of the black and white: “go vegan or nothing”, we’re helping to build a more inclusive, wider movement to help end factory farming by showing people the power of donating and encouraging them to give to some of the most effective charities working to end factory farming.
Our message is simple and non-judgmental: "Anyone can be part of the solution to factory farming, regardless of their diet." Instead of making people feel guilty about what's on their plate, we focus on the broken system and show them how to support the organizations changing it.
FarmKind was founded in early 2024 by Aidan Alexander and Thom Norman and was incubated by Ambitious Impact (Charity Entrepreneurship).
Why work with us
Meaningful work: Above all, this is a chance to do something that could make a big positive difference in the world, for animals, the environment and public health. Our ambitious goal is to turn every $1 we spend into $5 donated to the movement to end factory farming.
High autonomy: We want to empower you to make decisions and work with agility.
Chance to be creative: This isn't a "follow the playbook" role. It’s a role that requires you to find creative new ideas and invent a new playbook.
Work directly with the founders: Work alongside FarmKind’s founders and be a part of the early team guiding FarmKind’s strategy and growth.
Flexible working: Work the hours that make sense for you, from where ever you want.
You're morally ambitious. You are excited by our goal: to help close the farmed animal funding gap and turn every $1 we spend into $5 donated to the movement to end factory farming within 5 years. Seeing that impact grow from your direct contributions is exactly the kind of challenge that gets you up in the morning.
Details
12-month (renewable) consultancy contract
40 hours a week
25 days a year ‘holiday’ equivalent
Remuneration depending on experience level, location and needs
Fully remote with flexible hours (access to free co-working space at Ambitious Impact’s office in London)
Recruitment Process
Application: Fill out the application form, which will ask you for your CV and ask a few simple screening questions. It should take ~20 minutes (excluding CV drafting time)
Application review: We'll review applications on a rolling basis
Take-home task: Selected applicants will complete a practical marketing exercise
Interviews: Interviews with the Executive Director and Head of Growth
FarmKind operates a non-discriminatory tender procedure. We strongly encourage applications from underrepresented groups and will consider candidates who may not check every box but are excited about the mission. We encourage you to apply even if you don’t think you are fully qualified for this role.
In particular, we want to be clear that you don't need to follow any particular diet—in fact, if you're not vegan, that's likely an advantage since you'll better understand the psychology and hesitations of our target audience.
Junior Marketer
The Role
You'll join our Head of Growth, Polina, executing the marketing campaigns that drive FarmKind's growth. Together, you’ll improve our tried and tested techniques as well as experiment and push the boundaries of what fundraising looks like.
This is a doing role. Because the team is small, you'll get hands-on experience across more areas in a year than you'd see in several at a larger organization, and you'll see how decisions actually get made.
This role suits someone who wants ownership, likes to move fast, doesn't need much hand-holding, and is excited to learn. If you do well, there's real room to grow.
What You'll Work On
Your time will approximately split like this (though this can shift when we have special projects running):
~50% Paid media — setting up and managing our sponsorship and advertising campaigns, doing outreach to creators and partners, handling the logistics of those relationships end-to-end
~20% Earned media — this isn't standard PR or podcast outreach. We have some unconventional ideas in our strategy for how to get attention, and this is where you'll help us put those into practice!
~20% Donor engagement — drafting emails to our donors and newsletter subscribers as well as managing our MailChimp account
~10% Other — this will vary; we run different kinds of projects and you'll plug in where needed
What We're Looking For
Essential
Value alignment:
Genuine concern for improving the lives of farmed animals
Open to changing your mind based on new evidence and comfortable saying "I don't know" – having a ‘Scout Mindset’
Bias toward measuring impact and seeking data for decision-making
Strong written communication skills and knowing how to keep a reader engaged
Being highly responsive and reliable — when given a task, you do it, you do it well, and you flag any blockers promptly
Ability to work independently in a startup environment where one person often handles a wide range of things
Good LLM skills — we use AI tools heavily as a team and actively encourage it; we're looking for someone who already knows how to use it beyond answering questions and writing texts
Learning new things and tools quickly — we’re looking for someone who’s excited about acquiring new skills and ready to figure things out both on their own and with guidance
At least one of the following:
Design skills — creating simple social media graphics, editing AI-generated images, working in Canva or similar tools
Experience with MailChimp or similar email software
Experience updating or building Squarespace website pages
Experience building things via vibe coding
Nice-to-Haves
Some previous marketing experience
Engagement with the farmed animal and/or effective giving movements
Experience in small start-up-like organizations (for-profit or non-profit)
Mid-level/Senior Marketer
The Role
You'll work closely with our Head of Growth, Polina, to help put FarmKind's message in front of hundreds of thousands of potential donors — and turn them into long-term supporters. This means both running the channels we know work and systematically testing the ones we don't yet. We have a pipeline of campaign ideas we want to test and we need someone who can design and execute those experiments, learn from them, and bring ideas of their own to the table.
We're a small team, which means your judgment calls will visibly move the needle. You'll have real ownership over outcomes, not just tasks.
What You'll Work On
Test new campaign ideas — designing experiments from our existing pipeline and your own, measuring results, and making clear-eyed calls on what to take forward
Run and improve our proven channels — sponsorships and creator/partner relationships
Grow and engage our donor base — writing for donors and newsletter subscribers, managing our MailChimp account, and improving conversion from one-off donors to repeat supporters
Contribute to our earned media efforts and platform improvement
What We’re Looking For
Essential
Value alignment:
Genuine concern for improving the lives of farmed animals
Open to changing your mind based on new evidence and comfortable saying "I don't know" – having a ‘Scout Mindset’
Bias toward measuring impact and seeking data for decision-making
At least 3 years of marketing experience across several channels — we need a genuine generalist
Strong written communication skills, knowing how to keep a reader engaged and motivate them to take action
Being comfortable turning campaign data into clear conclusions and recommendations
Ability to identify opportunities and propose things we haven't thought of — not just work through a list
Good LLM skills — we use AI tools heavily as a team and actively encourage it; we're looking for someone who already knows how to use it beyond answering questions and writing texts
Ability to work independently in a startup environment where one person often handles a wide range of things
At least one of the following:
Design skills — creating simple social media graphics, editing AI-generated images, working in Canva or similar tools
Experience with MailChimp or similar email software
Experience updating or building Squarespace website pages
Experience building things via vibe coding
Preferred
Previous nonprofit or fundraising marketing experience
Familiarity with LTV and what drives it
Experience in startup environments
Engagement with the farmed animal and/or effective giving movements