FarmKind is hiring!

FarmKind is looking for a:
(1) Head of Growth/Marketing (remote, full-time equivalent, ~$50,000 USD)
(2) Head of Strategic Partnerships (remote, part-time, ~$48,000 USD for 3 days)

Salary is based on experience and location. We are willing to consider significantly higher compensation for experienced, outstanding candidates

Applications close Sunday 22nd June

Our message

Everyone loves animals, right? So why is it that the entire global farm animal movement has less money to spend in a year than McDonalds makes in two weeks of profits?

The animal welfare movement has made massive progress over the last decades to find super effective ways to help animals at scale. But one of the biggest bottlenecks to helping more is a lack of funding. 

On the other hand, we so often turn away people who want to help by telling them they don’t really love animals unless they ‘go vegan’.

FarmKind is trying to change the script: instead of the black and white: “go vegan or nothing”, we’re helping to build a more inclusive, wider movement to help end factory farming by showing people the power of donating and encouraging them to give to some of the most effective charities working to end factory farming.

Our message is simple and non-judgmental: "Anyone can be part of the solution to factory farming, regardless of their diet." Instead of making people feel guilty about what's on their plate, we focus on the broken system and show them how to support the organizations changing it.

What we do

FarmKind is a non-profit showing there's more than one way to help fix factory farming: We emphasize effective giving as a powerful action anyone can take. We work with experts to identify some of the most effective charities working on this issue and promote them to the general public.

Our flagship product is the ‘Compassion Calculator’, which allows anyone to easily do as much to prevent farm animal suffering through donations as cutting animal products out of their diet all together.

FarmKind was founded in early 2024 by Aidan Alexander and Thom Norman and was incubated by Ambitious Impact (Charity Entrepreneurship).

Why work with us

  • Meaningful work: Above all, this is a chance to do something that could make a big positive difference in the world, for animals, the environment and public health. Our ambitious goal is to turn every $1 we spend into $5 donated to the movement to end factory farming.

  • High autonomy: We want to empower you to make decisions, manage budgets and work with agility.

  • Chance to be creative: This isn't a "follow the playbook" role. It’s a role that requires you to find creative new ideas and invent a new playbook.

  • Work directly with the founders: Work alongside FarmKind’s founders and be a part of the early team guiding FarmKind’s strategy and growth.

  • Flexible working: Work the hours that make sense for you, from where ever you want.

You're morally ambitious. You are excited by our goal: to help close the farmed animal funding gap and turn every $1 we spend into $5 donated to the movement to end factory farming within 5 years. Seeing that impact grow from your direct contributions is exactly the kind of challenge that gets you up in the morning.

You want to help build something different and meaningful. This isn't a "follow the playbook" role. You'll be empowered to take risks, make decisions, and be proactive in shaping both your role and FarmKind's future. You thrive when given ownership over important projects and the freedom to figure out creative solutions. The startup energy – where you can take on new challenges, learn rapidly, and work alongside passionate people who care as much about effectiveness as you do – is what excites you. Whether you're early in your career looking to accelerate your impact or experienced and eager to apply your skills to something that matters, you're ready to stretch yourself.

The anti-pitch

This isn't a role with established processes and large budgets: You'll need to achieve what other organizations do with far more resources using creativity, scrappiness, and strategic thinking. If you prefer clear processes, large budgets, or working within well-established systems, this probably isn't the right fit.

We're in the animal welfare space, which presents a unique marketing challenge: Most people care about animals and know factory farming is wrong, but they're deeply defensive about the topic because they expect animal welfare advocates to judge them about their diet. You’ll need to find ways to disarm these defenses, positioning FarmKind as the friendly face of animal advocacy, coming with an inclusive, non-judgmental solution.

We’re looking for someone who sees these constraints as an exciting puzzle to solve, is irrepressible in the face of knock-backs and is comfortable with failing fast and often.

Recruitment Process

  • Application: Fill out the application form, indicating which role(s) you are applying for

  • Application review: We'll review applications on a rolling basis

  • Take-home task: From 20th June, selected applicants will complete a practical marketing exercise

  • Interviews: From July 1st, selected applicants will be invited to interview with the two co-founders

  • Start date: We aim to have a new team member in seat by 1st September

FarmKind operates an non-discriminatory tender procedure. We strongly encourage applications from underrepresented groups and will consider candidates who may not check every box but are excited about the mission. We encourage you to apply even if you don’t think you are fully qualified for this role. 

In particular, we want to be clear that you don't need to follow any particular diet—in fact, if you're not vegan, that's likely an advantage since you'll better understand the psychology and hesitations of our target audience.

Remuneration Philosophy

The less our team members ask for in pay, the more money we can direct toward helping farmed animals. We value people who are willing to ask for only what they genuinely need rather than what they could command elsewhere. For context, both co-founders are currently on $45.3k. We recognize this approach isn't for everyone, but it's core to how we maximize impact per dollar spent.

Head of Growth

The Role

Own FarmKind’s marketing function: Help put our unique message in front of hundreds of thousands of potential donors, convert them and maximise their lifetime value.

From day one you’ll have direct access to the founders, participate in leadership calls, and control a clear budget to deploy—giving you the freedom to test high-risk, high-reward strategies that bigger organizations can’t touch. As we expand, you’ll set the strategy and manage the people who execute it, becoming a key member of FarmKind’s senior leadership team as we grow.

This is a chance to stretch yourself and push for excellence at a lean, mission-driven organization with serious growth potential.

You'll take the lead on developing and evolving our marketing strategy, identifying new growth opportunities, and planning major initiatives. We need someone who can hit the ground running with strategic thinking and execution in resource-constrained environments.

This role is ideal for someone with marketing experience (especially in small, resource constrained non-profits) who wants the opportunity to play a large role in shaping the strategic direction of a non-profit’s outreach.

Details

  • 12 month (renewable) consultancy contract

  • 40 hours a week by default (we’re open to part time arrangements)

  • 25 days a year ‘holiday’ equivalent

  • Remuneration of ~$50,000 USD (flexible depending on experience level, location and needs)

  • Fully remote with flexible hours (access to free co-working space at Ambitious Impact’s office in London)

Objectives (flexible given skills)

  • Evolve our marketing strategy and execute to raise as much money for our recommended charities as possible

  • Plan and execute experiments to identify new ‘profitable’ channels to grow FarmKind’s donor base

  • Work with the founders to expand FarmKind’s existing ‘earned media’ outreach (securing podcast appearances for the founders, Substack features, traditional media etc.)

  • Increase the FarmKind platform’s conversion rate through improved user experience, and persuasive content

  • Run targeted and cost effective market research tests to hone FarmKind’s messaging to improve donation conversion rates across outreach activities

  • Grow FarmKind’s mailing list and improve the conversion rate of both non-donors to donors and one off donors to repeat donors

  • Maximise donor lifetime value

If you’re interested in aspects of the Head of Strategic Partnerships role, those could be incorporated into the Head of Growth role too.

What We're Looking For

Essential:

  • Value alignment:

    • Genuine concern for improving the lives of farmed animals

    • Open to changing your mind based on new evidence and comfortable saying "I don't know" – having a ‘Scout Mindset’

    • Bias toward measuring impact and seeking data for decision-making

  • Strong written communication skills

  • Ability to work independently while collaborating with a small team

  • Track record of developing and executing marketing strategies

  • Ability to work strategically while staying hands-on

Preferred:

  • 3+ years of marketing experience, ideally in non-profits or resource-constrained environments

  • Enthusiasm for using AI tools to enhance your workflow

  • Previous nonprofit marketing experience

  • At least one of the following:

    • Experience hands on setting up and managing Meta or Google digital advertising campaigns

    • Experience creating and managing non-profit fundraising email marketing campaigns

    • Experience securing ‘earned media’ coverage in the traditional media or new media (e.g. podcasts, Substack, YouTube etc.)

    • Experience optimizing website conversion rates (non-profit experience a bonus)

Head of Strategic Partnerships

The Role

Turn your love of meeting new people and building connections into impact: Help us reach hundreds of thousands of compassionate people by building relationships with people  who can amplify our message.

The right media opportunity can be game changing for a fundraising organisation: a peer organization raised $750k for impactful charities through a single podcast appearance on The Happiness Lab. 

You’ll work directly with our co-founders to scale FarmKind’s impact through earned media and strategic relationships with content creators, podcasters, journalists, Substack authors, celebrities, public intellectuals and other highly influential people.

You'll take the lead on developing our earned media strategy, building high-value relationships, and securing major media opportunities. We need someone who can identify the right partnerships, navigate complex stakeholder relationships, generate warm introductions and turn them into meaningful coverage. As FarmKind grows, you’ll be an integral part of the core leadership team, helping to set and develop our strategic direction and build our team.

This role is ideal for someone with business development, B2B sales, PR, or influencer relations experience who wants to use their networking superpowers to help end factory farming.

Details

  • 12 month (renewable) consultancy contract

  • Part time role preferred due to budget constraints

  • Remuneration up to $95k USD full time equivalent (pro rata) depending on experience level, location and needs

  • Fully remote with flexible working hours (access to free co-working space at Ambitious Impact’s office in London)

Objectives (flexible)

  • Build and maintain relationships with podcasters, journalists, bloggers and content creators who can feature FarmKind

  • Gain access to and attend events and conferences (online and in person) to grow your ‘network’ of relevant contacts

  • Develop and execute our earned media strategy, identifying new partnership opportunities

  • Secure podcast appearances for our founders on relevant shows

  • Secure ‘coverage’ for FarmKind across the traditional media and/or ‘new media’ (e.g. Substack)

  • Grow and manage a community of ‘FarmKind Ambassadors’ – influential people connecting FarmKind to relevant opportunities

If you’re interested in aspects of the Head of Growth role, those could be incorporated into the Head of Strategic Partnerships role too.

What we’re looking for

Essential

  • Value alignment:

    • Genuine concern for improving the lives of farmed animals

    • Open to changing your mind based on new evidence and comfortable saying "I don't know" - having a 'Scout mindset'

  • Excellent interpersonal and communication skills (both written and verbal)

  • Proven track record developing relationships with people similar to our target groups, this could be in a professional or personal setting

  • Comfort with persistent but respectful outreach and relationship building

  • Ability to work independently while collaborating with a small team

  • Ability to work strategically while staying hands-on with execution

Preferred

  • Existing relationships in podcasting, media or Substack spaces

  • Enthusiasm for using AI tools to enhance your workflow